A LITTLE DREAM. A NEW BEGINNING.
Elara & Row began at my kitchen table, with a notebook full of ideas and my daughter beside me.
As a single mum, I wanted to build something of my own. Something that would support our little family and give me the freedom to be there for the moments that mattered.
I’ve always loved how the right outfit can make you feel a little more like yourself. Comfortable, confident and ready for whatever the day brings. That feeling became the heart of Elara & Row.
What started with late nights and small steps grew into our online store — and my sole livelihood. Today, with my now-grown daughter sharing ideas and bringing her own perspective, it’s something we get to build together.
Our approach is simple: easy-to-wear pieces, relaxed style and outfits you’ll reach for on ordinary days, as well as special ones. Clothes chosen with women across Australia and their everyday lives in mind.
Every order means someone has chosen to make us a small part of their wardrobe. That’s a lovely thing, and something I’ll never take for granted.
Thank you for being part of our next chapter.
With love,
Elara & Row
OUR CUSTOMERS TELL IT BETTER THAN WE DO
Opened it on the porch the second it arrived, couldn't wait. The colour is gorgeous, matches everything I own already.
Unboxed these the minute the courier left and tried them on immediately. So comfortable I forgot I had new shoes on by the end of the day.
The box sat on my entry table for an hour just looking pretty before I opened it. Bigger and better made than I expected for the price.
My afternoon tea got interrupted the second this arrived. Held it up outside for a proper look and the colour is even richer in daylight.
Tried it on before I'd even put the box away. Fits exactly how it looked online, which almost never happens.
Opened the box on the couch and didn't move for the next ten minutes just admiring it. Warmer and thicker than I expected, perfect for the evenings here.
STILL UNCERTAIN?
WHEN WILL MY ORDER BE SHIPPED?
Once your payment has been verified, we will immediately begin processing your order.
The processing and shipping of your order usually takes between one and three business days.
Once your order has been shipped, you will receive a shipping confirmation email with your tracking number so that you are always informed of the status of your order.
HOW CAN I TRACK MY ORDER?
Once your order has been shipped, you will immediately receive a confirmation email, which includes a link to your personal tracking information so that you can stay informed about the status of your orders at all times.
WHAT IS THE RETURN POLICY
We offer a 30-day money-back guarantee.
If you are not 100% satisfied with your purchase, you can return the unused items without any hassle within 30 days of receiving them.
Funds will be refunded to the original payment method or as store credit as soon as your items arrive at our warehouse.
For more information, please see our return policy page.
FREE FAST SHIPPING
We are offering free shipping only today.
30-Day Money Back Guarantee
If your piece isn’t the perfect fit, you can easily return it within 30 days of delivery. Your satisfaction always comes first.
Dedicated Customer Support
Enjoy peace of mind knowing our dedicated customer support team is ready to assist with any question or concern to make your experience truly seamless.