Privacy Policy
Last updated: 28 September 2026
This Privacy Policy describes how Elara & Row collects, uses and protects personal data when you visit elararow.com or make a purchase through our website.
By using our website, you accept the information collection and use practices described in this Privacy Policy.
Information We Collect
When you visit our website or place an order, we may collect information such as:
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Your full name.
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Email address.
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Telephone number.
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Billing address.
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Delivery address.
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Order details.
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Payment confirmation information.
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Device and browser information.
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IP address.
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Website activity, including pages visited and products added to your shopping basket.
We collect only information that is reasonably necessary to operate our store, fulfil orders, improve our website and provide customer service.
How We Use Your Data
We may use your data to:
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Process and fulfil orders.
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Send order confirmations and delivery updates.
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Respond to customer enquiries.
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Handle returns, refunds and exchanges.
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Improve our website and your shopping experience.
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Detect fraud and security issues.
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Send marketing messages where you have given your consent.
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Meet legal, tax and accounting obligations.
Shopify
Our online store runs on Shopify.
Shopify provides the e-commerce platform that enables us to offer and sell our products.
Information relating to your use of our store and your orders may be stored through Shopify’s systems, databases and applications.
Payments
Payments are processed securely through trusted payment providers.
Elara & Row does not store your full payment card details.
Depending on your chosen payment method, your transaction may be processed through card payment providers, Apple Pay, Google Pay, Shop Pay or other secure payment services available at checkout.
Sharing Your Data
Where necessary, we may share your data with trusted service providers who help us operate our store and fulfil orders.
These may include:
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Shopify.
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Payment providers.
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Shipping companies and couriers.
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Suppliers and order fulfilment partners.
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Customer service platforms.
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Email marketing platforms, where you have consented to receive marketing messages.
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Analytics and website performance monitoring tools.
We share data only to the extent necessary to provide services, fulfil orders or meet legal obligations.
Supplier Order Fulfilment
Some orders may be dispatched directly by our suppliers, including suppliers based outside the United Kingdom. We may therefore need to share relevant order and delivery information with them.
This may include:
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Your full name.
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Delivery address.
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Order details.
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Telephone number or email address, where required to complete delivery.
This information is shared only to the extent necessary to fulfil your order and deliver your purchase.
Marketing Emails
If you subscribe to our mailing list, we may send you information about new products, offers, promotions and news relating to Elara & Row.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
Cookies
Our website may use cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website traffic and support the purchasing process.
You can manage cookies through your browser settings.
Some cookies are essential for the website to function correctly and provide basic store features.
Data Security
We take reasonable steps to protect your personal data against loss, unauthorised access, misuse or disclosure.
However, no method of transmitting information over the internet or storing it electronically can guarantee complete security.
We use trusted platforms and service providers to help protect the data we process.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. These include fulfilling orders, providing customer service, meeting legal obligations, resolving disputes and maintaining required records.
Your Rights
Depending on applicable law, you may have the right to:
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Access your personal data.
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Correct inaccurate information.
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Request the deletion of your data.
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Restrict the processing of your data.
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Object to certain types of processing.
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Withdraw your consent where processing is based on consent.
To exercise your rights or request information about how your data is processed, please contact us at:
Links to External Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy policies, content or practices of external websites.
We recommend reading the privacy policy of any website you visit through an external link.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services or applicable laws.
Any changes will be published on this page.
Contact Us
If you have any questions about privacy, personal data protection or this Privacy Policy, please contact us:
Elara & Row
Email: info@elararow.com
Website: elararow.com